Cookie Policy

This Cookie Policy explains how and why Wattpad Corp. ("Wattpad" "we" or "us") use cookies and other similar technologies and the choices you have when you create a Wattpad account and use wattpad.com (the "Site"), or use our mobile applications, to post content to the Wattpad community, including stories you create, comments and messages (the "Services"). This Cookie Policy should be read in conjunction with our Privacy Policy. If you have any questions or concerns about the Cookie Policy or its implementation, please contact us at privacy@wattpad.com.

What are cookies and similar technologies?

Cookies are small text files of letters and numbers that are placed on your device when you visit a website and are useful because they allow a website to recognize a user’s device. Our Services, and our partners if you agree to it, use cookies, beacons, invisible tags, unique IDs and similar technologies (collectively, "cookies") to collect information about your browsing activities and to distinguish you from other users of our Services. This will improve your experience when you browse our Services, allows us to enhance the functionality of our Services, increases security, measures use and effectiveness of our Services and allows us to show you offers and content that may be of interest to you. We also use cookies for ad and content measurement, audience insights and for product development.

We use both persistent cookies and session cookies. Persistent cookies stay on your device for a set period of time or until you delete them, while session cookies are deleted once you close your web browser. The cookies placed through your use of our Services are either set by us (first-party cookies) or by a third party at our request (third-party cookies).

This Cookie Policy also governs other types of tracking technologies used through our Services, namely:

How we use cookies

We, and our partners, use the following cookies to deliver, measure and improve the Services, and to show you advertising that you might be interested in. You can access our list of partners and the purposes for which they use cookies via our cookie consent tool.

Strictly necessary cookies:

These cookies are strictly necessary to allow us to operate the Services and cannot be switched off in our systems. For example, these cookies are used to ensure the security of the Services, to prevent fraud and debug the site and are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Without these cookies, services you have asked for cannot be provided. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work.

Performance cookies:

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site and its ads. They help us to know which pages are the most and least popular and see how visitors move around the Site. If you do not allow these cookies we will not know when you have visited our Site, and will not be able to monitor its performance.

We may also obtain information from our email newsletters or other communications we send to you, including whether you opened or forwarded a newsletter or clicked on any of its content. This information tells us about our newsletters’ effectiveness and helps us ensure that we are delivering information that you find interesting.

We allow certain service providers to place third-party cookies and use similar technologies through your use of the Services for purposes of analyzing performance, including collecting information about your online activities over time and across different websites, applications and/or devices. For instance, to help us better understand how people engage with the Service, we work with third-party analytics partners such as Google Analytics. Google Analytics cookies are used to collect information about how users use our Services. This information is used to compile reports, which disclose Site trends without identifying individual visitors, and help us improve our Site. For more information on Google Analytics, click here. You can also learn more about Google’s practices by going to https://policies.google.com/technologies/partner-sites, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Functional cookies:

These cookies enable the Site to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. For example, when you continue to use or return to the Site, we will recognize your username and remember your settings and content preferences. Deletion of these types of cookies will result in limited functionality of the Site and a less personalized experience.

Advertising and targeting cookies:

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests, show you basic or personalized adverts on other sites and to generate audience insights. If you do not allow these cookies, you will experience less targeted advertising.

We work with advertising networks and programmatic exchanges to allow us to serve you ads. These third-party ad-networks and exchange providers may use third-party cookies, pixels, or similar technologies to collect information, including your device and advertising identifiers or IP address for advertising. The information these third parties collect may be used to help us provide you with more relevant ads on or off the Services. We also work with website publishers, application developers, advertising networks, and service providers to deliver our own ads and other content promoting Wattpad on other websites and services. Cookies and similar technologies may be used to serve you with ads that may be relevant to you and your interests on other websites, applications and devices, and to regulate the ads you receive and measure their effectiveness.

How do I manage my cookie preferences?

Wattpad is committed to offering you meaningful privacy choices. You have a number of options to object, control or limit how we, our partners, and other third parties use cookies. You can block cookies through the mechanisms described below. However, note that cookies are important to many aspects of the Services. If you disable all cookies or do not consent to our use of cookies when presented with our cookie banner, you may not be able to enjoy all features of the Services. To the extent you do not agree to or later opt out of personalized advertising, you may still receive ads when using the Services, but they will not be tailored to your interests.

Cookie Consent Tool

Please follow the instructions in our cookie consent tool to provide, withdraw or modify your consent to our use of cookies.

Browser Settings

You can use your web browser settings to withdraw or modify your consent to our use of cookies at any time. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings). Most browsers allow you to choose the level of privacy settings you want and control your cookie settings so that you can:

Mobile Identifiers and Mobile Device Settings

The operating system on your mobile device may provide you with additional options to opt out of interest-based advertising or to otherwise reset your mobile identifiers. For example, you may use the "Limit Ad Tracking" setting (on iOS devices) or the "Opt out of Interest-Based Ads" setting (on Android) to limit the use of information about your use of apps for purposes of serving you ads targeted to your interests, to opt-out of location tracking when using our app or to disable mobile analytics and bug reporting.

Interest-Based Advertising

The Network Advertising Initiative’s (NAI) Opt-Out Tool allows you to opt out from the use of information about your online activities for interest-based advertising by NAI member companies.

Certain targeted ads that we (or a service provider) display to you based on information about your online activities across websites and other interactive properties operated by third parties may include the "Ad Choices" icon or another mechanism to opt out of receiving interest-based ads.

If you are located in Canada, please visit www.youradchoices.ca. If you are located in Europe, please visit www.youronlinechoices.com to learn how to opt out of having your data used for interest-based advertising by European Interactive Digital Advertising Alliance (EDAA) member companies.

"Do Not Track Signals"

Your browser settings may allow you to automatically transmit a "Do Not Track" signal. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we are not configured to respond to them at this time. We await the result of work by the privacy community and industry to determine when such a response is appropriate and what form it should take.

Updates to this Cookie Policy

We may occasionally make changes to this Cookie Policy. When we make material changes, we will provide you with notice by, for example, displaying a prominent notice within the Service or by sending you an email.

Contact Us

If you have any questions about this Cookie Policy, please contact us at privacy@wattpad.com or use the contact information provided under "How to contact us" in our Privacy Policy.

Cookie Inventory

Last updated June 5, 2025